Changelog

Stay up to date with all of the latest feature releases, bug fixes and improvements we've made to Macro. We ship fast, Really fast!

December 18, 2024

New Facebook(Meta) Ads audience templates

We’re thrilled to announce the launch of Facebook (Meta) Ads Audience Templates – a game-changer for your ad targeting strategy!

Say goodbye to hours of painstaking audience research and hello to effortless ad targeting. We’ve curated hundreds of one-click interest audience sets to supercharge Facebook’s and Instagram’s audience builder. Now, discovering new, high-performing audiences is as simple as a single click.

Here’s what this means for you:

  • No More Manual Research: We’ve done the heavy lifting, so you don’t have to. These templates eliminate the guesswork of finding relevant audience groups.
  • Quick & Easy Selection: Just browse, select, and run your ads. It’s that easy.
  • Optimized for Success: These audiences are designed to align with common business types and goals, giving you a head start on your campaigns.

Right now, we’re offering 100+ audience templates, tailored for a variety of business objectives and industries. And the best part? We’re just getting started! Expect even more templates to roll out in the coming weeks, giving you endless opportunities to find the perfect audience for your ads.

December 2, 2024

Introducing Campaign Builder 2.0

We’re rolling out the red carpet for Campaign Builder 2.0 – a sleek, reimagined way to craft and launch your campaigns that’s as smooth as butter (but far less sticky). Here’s what’s new:

Out with the Old, In with the Simple

The outgoing workflow had you juggling multiple steps: creating assets and creatives while simultaneously building campaigns. It worked… sort of. But we realized something: most of you are absolute geniuses at repurposing your past creatives and assets for fresh campaigns targeting new audiences. So, we thought, why not make this easier?

Enter: The Asset Library

We’ve extracted the creative-building process and given it a shiny new home in your Asset Library. This means you can focus on building marketing assets separately, reusing them whenever inspiration (or deadlines) strike. No more redundant recreations, just pure efficiency.

Simplified, Streamlined, and Step-by-Step

Gone are the days of wrestling with a multi-page campaign builder. With Campaign Builder 2.0, everything happens in a single, step-based form. It’s simple, intuitive, and so easy to navigate that you’ll feel like a campaign-building wizard.

Ready to Dive In?

You can check out Campaign Builder 2.0 right now from the Campaigns tab. Give it a spin and let us know what you think. Seriously, we thrive on your feedback. Love it? Hate it? Found a bug? Drop us a line and help us make it even better.

Happy campaign building!